It's time to harvest magazines to feed kids and families hungry to read

by John MennellI recently visited the Field of Dreams in Iowa and stood at the far edge of the outfield where it meets the corn ready to harvest.The harvest season is upon us – when farmers reap what they have sown and families pick apples and navigate corn mazes.  We kicked-off our September literacy celebrationContinue reading “It's time to harvest magazines to feed kids and families hungry to read”

Starbucks coffee shops sow first-ever KinderHarvest magazine recycling collection from consumers to meet grassroots literacy needs

Combining their well-known passion for environmental and literacy causes, Princeton area Starbucks are among the first consumer shops in the nation to rollout the KinderHarvest magazine recycling drive for children and families learning to read. KinderHarvest breathes a new life into magazines that would otherwise be discarded and destroyed by collecting recent, gently used copiesContinue reading “Starbucks coffee shops sow first-ever KinderHarvest magazine recycling collection from consumers to meet grassroots literacy needs”

Coffee lovers give the gift of summer magazine reading to neighbors

I stopped in for a cup of coffee at Starbucks today and already found wonderful magazine donations piling up in our wooden KinderHarvest bin, including Bicycle and Entertainment Weekly. Keep them coming and be in touch to set up KinderHarvest in your business, school, or town. The attractive wooden crates supplied by the Tri-State CratingContinue reading “Coffee lovers give the gift of summer magazine reading to neighbors”

If you love your magazines, set them free… trendsetting consumers share their magazine collections with less fortunate neighbors

One of the great joys of being involved with a project like MagazineLiteracy.org, because it is an ongoing, national, magazine industry-wide literacy campaign for children and families, is that it puts you on the leading edge of new phenomena. You can energize and drive fresh consumer behavior and trends. It’s both an opportunity and responsibility.Continue reading “If you love your magazines, set them free… trendsetting consumers share their magazine collections with less fortunate neighbors”

Walking the talk in a cobbler's shoes

I was caught off-guard a bit recently when someone asked about what magazines I like to read. Of course I have many favorites and always have. It’s fun to find them in the mailbox and I can’t pass a newsstand without stopping to see the latest issues. It got me thinking, though, that I couldContinue reading “Walking the talk in a cobbler's shoes”