Welcome to Shine United – one part ad agency, one part digital shop, one part nitrous-burning Chevy Nova with the pedal to the floor. At Shine, our thinking is bold, our ideas fresh, and our creative not for those in pursuit of the status quo.
Shine United likes to shake things up. This week they are sharing the magazine love by reading, then recycling magazines from their ad agency into our literacy pipeline – helping MagazineLiteracy.org to achieve our dream marriage between the magazine industry supply chain end-to-end – and our global humanitarian supply chain.
We know that people love to read and to share their magazines – especially for literacy. We also know that magazines are enormously powerful for literacy and that getting reading materials into homes can disrupt poverty. The excellent quality magazines provided by Shine will be sent to new readers in homeless and domestic violence shelters, mentoring and job training programs, foster care, and into hands and homes via food banks and food pantries. We look forward to learning lessons from this new partnership so that we can engage other partners, nationwide and around the world to replicate this wonderful idea.