Bosacks Speaks Out

Bosacks Speaks Out: Quad Graphics, Magazine Literacy and Meaningful Industrial Kindness

April 20, 2020 – reprinted

Special people and special companies deserve a shout out of thanks and gratitude from time to time. In this case, I want to bring to your attention the tireless work of John Mennell of MagazineLiteracy.org and Joel Quadracci of Quad Graphics. In my book they are unsung heroes performing necessary acts of kindness valiantly even though behind the scenes.

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Moving magazines and comics down the last mile into the hands, homes, and hearts of eager readers for literacy

At one end of a twenty mile span of the 101 just north of Hollywood, there is a reader with a cherished collection of over 4,000 Marvel comic books who wants to share them – gift them – to new readers for literacy. He is a literacy superhero. At the other end is a teacher in a school near the border of East Los Angeles who wants to put these and other reading materials into the hands, homes, and hearts of students who literally have zero books at home. She and her colleagues who are answering this highest calling are literacy superheroes. Together, the consumer and the teacher are challenging us all to rise up to meet the challenge and the responsibility to bridge their enormous literacy opportunity to change lives for good.

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Marines bring the literacy fight against poverty

To the Marines and other service members and veterans who recycle their favorite magazines to MagLiteracy.org, thank you for your service.

Magazine enthusiasts gift their favorite titles, like these Marine Corp Gazette, Leatherneck, Foreign Policy, Foreign Affairs, and Marine Corp University Journals, to MagLiteracy.org for delivery to eager at-risk readers via our literacy newsstands in food pantries, homeless shelters, youth mentoring, STEM, job training, and other literacy programs. With titles for every age, interest, professional aspiration, and language, magazines and comics are the most powerful literacy engines on the planet.

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Moving mountains of magazines into the hands and homes of eager at-risk readers

The National Wildlife Federation, the very first publisher to back our global literacy moonshot 25 years ago, has just gifted MagLiteracy.org enough Zoobie magazines to reach 18,000+ parents to read with their infants and children.

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Many hands make light work filling this literacy pipeline to eager readers

As we might have learned from Gus in My Big Fat Greek Wedding, and found in Wikipedia,”haptic” is from the Greek word haptόs for “palpable”. The sense of touch enhances our ability to learn. Studies show that human information retention and learning improve when print reading materials are held and pages are turned. So, the physical experience of reading combines with the visual and other senses to produce advantages in “getting a handle on a subject” to “grasp” concepts and lessons for, as Oprah would say, living our best life.

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Thank you – words worth a thousand pictures

This thank you note made our day today and more. Thank you to everyone who carries and passes on our #literacy flame to change lives for good.

We are posting this thank you note from a homeless program we serve as a way to share it to thank the thousands of volunteers, businesses, publishing, printing, donors, recyclers, and other literacy champions who make our at MagLiteracy.org mission thrive. Thank you!

The families being serviced here are presently enduring the battle of homelessness. Often the children we service are arriving and enduring this very difficult situation with just what they are currently wearing and nothing else. Being able to receive your donation empowers that child in a very special way.

The excitement and joy that was expressed by the children receiving these magazines was a very special moment for all, especially for those receiving and those whom were fortunate to witness the huge smiles as they searched through the selections. I extend to you a special appreciation for the various genres of magazines provided to select from. I must inform you that the young teenageers in attendance were elated with the sports magazines and often during the fair they had conversations of various players and were eager to explore the pages and share facts.

Cricket Media and Quad deliver 200,000+ literacy smiles

Fueled by a generous donation of over 200,000 high quality children’s magazines from Cricket Media, and expert logistics transport, warehousing, and delivery to literacy programs by the Quad company, our planets have aligned to launch our literacy mission to new heights.

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Adopting literacy needs, one newsstand at a time.

There is no i in WE. Underscoring the power of one person to mobilize colleagues and more to help others for good,

Claudia in operations at the WE PR firm in #Austin braved SXSW to deliver magazines to this MagLiteracy newsstand for homeless street youth and young adults.

Our first batch of 100 newsstands are underwritten by long-time champions WIDEN.

We need more literacy ambassadors like Claudia and WE, and more newsstands!

Stay tuned for the rest of the Austin Street Youth story, including more dear literacy friends who joined together there as a model for how we will adopt programs one by one, coast to coast.

Grassroots literacy teams sow the seeds of freedom, prosperity, and civility to end poverty for good, one reader, one village at a time

By Amelia Robinson

“Personally, as a first generation student, education is something I’m very passionate about, and what got me interested in volunteering at MagazineLiteracy.org. The work being done to promote literacy in the greater Madison area is critical in the hopes of ending poverty, and I’m very fortunate to be part of it.”  — Abish Kharel – UW UNICEF Club

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University of Wisconsin student leader Cassidy Slinger lights the way for Madison literacy

By Amelia Robinson

For Cassidy, the most important part of working with MagazineLiteracy.org has been finding new purpose for all different kinds of magazines and comics, some of which are aimed at highly specific audiences.

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These amazing young magazine lovers are changing lives for good

The pictures of young volunteers getting magazines and comics ready for delivery into the hands and homes of eager readers tell our story. Join us.

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MagLiteracy.org first principles

Our literacy mission according to first principles:

  • The enormous value of literacy is well understood.
  • With titles for every reading age, interest, and language, the unique benefits of printed magazines and comics for reading engagement and comprehension are well established.
  • The literacy needs for tens of millions of U.S. and hundreds of millions of global at-risk, vulnerable, and illiterate readers is effectively constant and endless.
  • The supply of magazine and comic book reading materials is effectively constant and endless, worldwide.
  • Publishers love to create readers for good.
  • Consumers love to share their deep enthusiasm for favorite media with kindred readers for good.

Therefore, our essential task at MagLiteracy.org is to form the partnerships that fund and operate the logistics to deliver the desired magazines and comics from where they are to the literacy programs, hands, homes, and hearts of eager readers.

We need your help. Join us.

A literacy road warrior journeys down the last mile into reader’s hands

John Crouse is a literacy road warrior who won’t want this attention – but his example is too compelling not to tell the world.

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Inventing a literacy pipeline into the hands, homes, and hearts of eager readers

Like the light of the sun, it beautifies all things on which it shines, and is no less welcome in the palace than in the humblest home.

— Lewis Latimer

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Horsing around for literacy

Thank you Mary in Connecticut for sharing your favorite magazines with our new eager readers at MagLiteracy.org. We love opening gifts boxes like this, which underscore why magazines and comics, with titles for every reading age, interest, and language, are the most powerful literacy engines on the planet.

How you can help literacy end poverty and more in your town

A frequent question is how to get involved with MagLiteracy.org. There are literacy needs in every town – in your community – that you can help to meet. Foster children and moms and kids in domestic abuse shelters, comforting families during natural disasters and rebuilding after, reaching reader’s via food pantries, homeless students, children in mentoring programs, and adults in job training programs. With titles for every reading age and interest, sharing good quality favorite magazines and comics – both new and recycled – are powerful for literacy.
Here are some ideas to guide you. Contact us for more details.

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Lean literacy

We’ve reached the point where about half the inquiries to our literacy project come from desktop computers and a full half or more come directly from mobile devices. Thanks to the amazing support and hard work of so many individuals and businesses, coast to coast, and around the world, we have learned so many lessons about the enormous literacy power of magazines and comics. Literacy ends poverty. With titles for every reading age, interest, and language, magazines and comics are the most powerful literacy levers on the planet. 
Based on our experiences, and keeping those efforts and momentum in gear, we are embarking on a special mission to deploy a lean, leveraged, mobile, global humanitarian marketplace to deliver reading materials to at-risk readers wherever they exist. 
The marketplace is joining together these key stakeholders to find and feed every person eager and hungry to read:
Literacy Ambassadors to locate community literacy needs. 
Literacy Champions to crowdfund delivery of Literacy Newsstands, stocked with new and recycled magazines and comics with our forever promise that 100% of donations deliver literacy to at-risk readers. 
Literacy Angels to underwrite research, logistics, and operations. 
Literacy Bees to crowdsource the collection and delivery of recycled magazines and comics for literacy.
Literacy Agents – to use our magazines and comics to support the literacy needs of the at-risk readers they serve. 
Most important, you can help us to build this strong and sustainable literacy marketplace. 
This is our moonshot. Join us
Tell the world. 

Literacy that grows on trees – how to plant a magazine literacy tree anywhere on earth to feed hungry readers



In Kolkata India, an IT company and a job training program have teamed to plant a magazine literacy tree to feed hungry readers. This is the first in a series of articles to trace their journey together, so you can learn how to mobilize a literacy partnership where you live and work. 

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Miss Texas hopeful has already won against illiteracy and poverty

Being a border state, Texans face illiteracy not only because of poverty, but also because of a language barrier in some cases. I really try to encourage donations of magazines in Spanish, because people who are strong readers in their native language have an easier time picking up a secondary language.
With titles for every reading age, interest, and language, magazines and comics are the most powerful literacy engines on the planet. Read this inspiring story told by Miss Texas contestant Kimberly Ferguson, who set out to deliver hundreds of magazines to eager readers and is already achieving 10x her goal. We are blessed by literacy ambassadors like Kimberly. 

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Grabbing #literacy by the longhorns in Austin TX

Street Youth Ministry founder Terry Cole with John who told me he loves to read whatever he can.
The University of Texas motto is Disciplina praesidium civitatis. A cultivated mind is the guardian genius of democracy.

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2016 Accomplishments

 
As we work towards our goals for this year, we like to look back at what we accomplished last year. MagazineLiteracy saw fantastic growth in outreach in 2016, having donated nearly 122,000 magazines to agencies around the world.
We donate to mentoring and job training programs, food pantries, shelters, community centers, and foster care.

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Changing the world, one magazine, one reader at a time

We’ve established that magazines are enormously powerful for literacy, because there are titles for every reading age, interest, and language. This table shows where English, Spanish, and French language is spoken by territory, indicating a long list of places around the world where, with literacy need identified, and an invitation, we can have an impact. Our ultimate goal is to make reading materials available in all native or first languages, but we have to start somewhere. We have excellent access to English and Spanish language magazines in the U.S. and potentially good access to French language magazines in the U.S. and especially Canada. We’ve had good success partnering with international relief organizations, company sponsors, and travelers to get our magazine literacy materials to readers overseas. We’ve already delivered magazines to the Arctic, Jamaica, Croatia, Uganda, and Honduras. We are seeking publishing and humanitarian partners to expand our literacy reach. Join us. Tell the world.
See table of English, Spanish, and French language by territory